We’re huge fans of logo design here at Print Express – after all, we do see a lot of them every day, from flyers to letterheads. One thing that I’ve always loved about logo design is the sheer variety and number of completely different techniques and styles that can be used. And one of my favourite styles – minimalism – is what I’d like to showcase today.
Minimalist logo designs are logos that are reasonably sparse and that cut out all of the extraneous detail to leave just one clean, crisp design. I’m a huge fan of minimalism when it comes to logo design because, personally, I think the clarity and sparseness of them can make for a much bigger, bolder impact than if it was colourful and attention-seeking. Plus, there’s an added benefit to a clean, sparse logo: it’s usually much easier to read even when it’s displayed at a small size, or printed in black and white. Of course, a minimalist logo isn’t for every brand – there are some brands that do incredibly well with a personality filled complex design, but today I wanted to celebrate the brand identities that have made use of a little more whitespace and sparseness.
So with that said, here are my recent favourite examples of minimalist logo designs. Hopefully these will give you some inspiration for your next logo design project, and as always I’d love to hear from you if you’ve created a design that you’re proud of and want to share with the world – just leave a comment below!
I hope you’ve found this showcase of minimalist logo designs to be useful and that it’s given you a bit of a kick to try it out yourself. If you do give it a go, I’m sure you’ll find it’s actually quite a bit harder than you’d expect – that’s the trick to minimalist logos – the designers who can do them well make them look easy, but they’re far from it. If you’ve got a logo design that you’d like to share, I’d love to hear about it in the comments below!