The cost of one-to-one printing is higher for direct mail when considered on a “per-piece” basis.
However, when considered on a programme cost basis, costs may be lower, since it is often occurs that fewer pieces are printed and mailed in a
Higher response rates mean a better return for every pound invested, resulting in a higher return on marketing investment (ROMI).
In addition, personalised direct mail is a more eco-friendly option, generating greater social responsibility credit for the marketer.
Your Syncoms account manager will work with you to determine the most effective programme for your company at a financial outlay that matches your position.
The Essentials of a Targeted Direct Mail Campaign
A good targeted direct mail campaign requires a relevant offer and business rules to guide the campaign; high quality full colour digital print; and a high-quality
These are all elements that the Print Express team can help our clients to develop in a bid to make your marketing more effective.
The quality of the data is central to the success of the campaign as the more data you have about the customer, the more precise, relevant and potent the
personalisation can become.
Ideally, marketers will be in possession of some historical customer (and potential customer) information, which can then be refined for the campaign’s use.
However, if no information has been collected, you can start by purchasing a qualified mailing list, reflecting the desired target market.
Surveys, loyalty programmes, offers, and leads are all excellent resources for gathering and qualifying additional information.
Speak to Print Express account manager about how we can weave these techniques together to allow you to do better business.
Call us on 0800 043 3000 or email firstname.lastname@example.org